Content Marketing Associate

Employer
Neopost
Location
Milford
Salary
Competitive
Posted
Mar 03, 2018
Closes
Mar 27, 2018
Role
Marketing
Industry
Advertising
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
General Summary

The Content Marketer, NeoDirect will implement content marketing strategies and programs to support sales in the mailing and shipping market. They will create high impact messaging, support advertising and email campaigns, and help develop strategic relationships with potential business partners. They will collaborate with the Product Marketing, Sales and Lead Generation teams to deliver on our annual goals and objectives.

Essential Duties/Responsibilities

* Communicate the value proposition of Neopost in the market, leveraging all resources available to increase brand awareness, generate demand and position Neopost as industry thought leaders

* Generate and update marketing content required to support Lead Generation and Sales

* Interact with the suppliers as required to achieve the targeted volume of quality leads per month

* Create white papers, case studies, testimonials, infographics, videos, etc...

* Organize and deliver web conferences for the Neopost business community

* Develop alliances with partners to enhance our presence/visibility in the low volume segment

* Create and maintain the Content Calendar

* Develop relationships with content experts within and outside of Neopost in order to stay on top of industry trends

Required Skills & Experience

* Experience in copywriting and editing business-to-business marketing materials, with a demonstrated ability to develop messaging that moves people to action

* Proven track record working under tight deadlines, and prioritizing across multiple projects and meeting budget requirements

* Proven track record of efficient articles, white papers, newsletter

* Ability to drive projects including time to market and budget

* Editing capabilities (HTML, CMS, Adobe Creative Cloud, Video)

* Up to date understanding of web trends, direct marketing trends, consumer psychology and other marketing best practices

* Familiar with email platforms

* 2+ years Business to Business Marketing

* BA in English, Journalism, Communications or similar field

* MBA preferred

* Sales experience is a plus

* Creative and innovative with the ability to generate new ideas on your own

What Neopost USA Offers to You:

* Company subsidized Medical, Dental, and Vision Insurance

* 401(k) Retirement Plans --Company Match Offered

* Life & Disability Insurance --Company Sponsored

* Paid Vacation, Sick Leave, & 11 Company Holidays

* Career & Leadership Development

* Tuition Reimbursement Program

* Veteran Programs

* Company Sponsored Affinity Groups

Click HERE to learn more about Neopost USA!

Neopost USA's Six Key Behaviors

Neopost USA actively seeks candidates who are:

* Accountable

* Adaptable

* Communicative

* Customer Centric

* Knowledgeable

* Team Oriented

Disclaimer

The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Neopost USA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. SDL2017

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